Want to look up research information for your assignment? Google. Don’t know the answer to something? Google. Google. Google… Just ‘Google it’ is deemed to be a very acceptable, common phrase used by people these days when they want to solve life’s mysteries. Google has the answer for everything. Of course there are multiple other search engines, but I’m going to stick to the one I’m most familiar with.
Statistic Brain states that in 2014 there was 2,095,100,000,000 Google searches in that year, with 5,740,000,000 average searches per DAY. Actually, to find that information I decided I would Google it, ‘it’ being – ‘How many Google searches per day?’ Naturally, I clicked on the very first link as that is thought to be the most reliable, efficient resource to answer my pending question. So how does one get their website to be at the very top of the competitive list of Google results? They use Search Engine Optimisation (SEO).
SEO is the process of affecting the visibility of a website/page in a search engine’s unpaid results. The earlier and more frequently the site appears in the search results list, the more visitors it will receive from the search engine’s users, and these users can be converted into customers (Ortiz-Cordova & Jansen, 2012).
So how can we best succeed at SEO?
- Have relevant content – what is your website about? Is the theme, text and titles relevant to what your website is trying to show?
- Have a site that functions well – no one likes a site that links to the wrong pages or doesn’t load text and images properly
- Make sure your website is easy to navigate so the user can have a good experience
- The same domain names for all your sites
- Optimise for both desktop and mobile/table websites
- Optimise other channels you may have – e.g. social media
- Overuse key word searches – that just gets silly and suspicious
- Have a low bounce rate – people leaving your website as soon as they arrive will not get your page on top
What else do you think is important to optimise your website?