Want to look up research information for your assignment? Google. Don’t know the answer to something? Google. Google. Google… Just ‘Google it’ is deemed to be a very acceptable, common phrase used by people these days when they want to solve life’s mysteries. Google has the answer for everything. Of course there are multiple other search engines, but I’m going to stick to the one I’m most familiar with.
Statistic Brain states that in 2014 there was 2,095,100,000,000 Google searches in that year, with 5,740,000,000 average searches per DAY. Actually, to find that information I decided I would Google it, ‘it’ being – ‘How many Google searches per day?’ Naturally, I clicked on the very first link as that is thought to be the most reliable, efficient resource to answer my pending question. So how does one get their website to be at the very top of the competitive list of Google results? They use Search Engine Optimisation (SEO).
SEO is the process of affecting the visibility of a website/page in a search engine’s unpaid results. The earlier and more frequently the site appears in the search results list, the more visitors it will receive from the search engine’s users, and these users can be converted into customers (Ortiz-Cordova & Jansen, 2012).
So how can we best succeed at SEO?
- Have relevant content – what is your website about? Is the theme, text and titles relevant to what your website is trying to show?
- Have a site that functions well – no one likes a site that links to the wrong pages or doesn’t load text and images properly
- Make sure your website is easy to navigate so the user can have a good experience
- The same domain names for all your sites
- Optimise for both desktop and mobile/table websites
- Optimise other channels you may have – e.g. social media
Meanwhile don’t…
- Overuse key word searches – that just gets silly and suspicious
- Have a low bounce rate – people leaving your website as soon as they arrive will not get your page on top
What else do you think is important to optimise your website?
Claudia
Claudia Goes Digital 
Great post Claudia, very informative and concise. The images were relevant and a good laugh. I would have enjoyed to see you expand on a couple of dot points and cut a couple out. In saying that, I agree with you that they’re all important components of SEO that will optimise the traffic and visitation to a website. Another important way to boost a websites ranking is through generating external links
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Thanks for the comment! Really appreciate your input and mentioning of generating links, which is something I forgot about so you definitely made me more knowledgable.
I agree with your tip and will definitely take it into consideration for my next post!
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Hi Claudia,
Great blog post this week! This topic of SEO is a really interesting one and you have made some great points. I didn’t fully understand until reading your blog how much we use Google to ‘Google’ things. 2,095,100,000,000 searches in a year is such as massive number and that is only from Google! Imagine adding the results of all search engines results together.
A point that I completely agree with from your post this week is the importance of businesses having quality, relevant and organic content rather than spam content that is only used to increase traffic due to overuse of key phrases and tags. I believe that adopting this ‘white hat technique’ (wordstream.com) is a major benefit for businesses in assisting to build up the rank of their website.
Another technique that I believe businesses should use to optimise their website is key word analysis. Businesses should gain knowledge of key phrases and words that consumers are using to ‘Google’ for their particular product and service, so that they can appropriately place these terms within in their website so that it organically reaches a high ranking. This can be done through Google Adwords and Google Trend websites. By using this technique businesses are able to produce highly targeted content that will resonate with their ‘connected audience’ (Solis, 2016).
Looking forward to your future blogs and feel free to check out my blog ’12 things about digital marketing’ as well 🙂
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